The Assurance MaxLife is Goodyear's Standard Touring All-Season tire developed for the drivers of sedans, minivans, crossovers, and coupes looking for a tire to help conserve fuel, prolong tread life and provide all-season traction in dry, wet and wintry conditions, even light snow. The symmetric pattern of Assurance MaxLife tires features a continuous center rib for constant rubber-to-road contact and solid on-center feel. The intermediate ribs of the Assurance MaxLife feature Goodyear's Wear Gauge, which provides a visual indication of the tire's remaining tread depth, allowing drivers to continually monitor their tires' condition, instead of simply providing a warning at the end of their life. Notched intermediate ribs and semi-closed shoulders help the Assurance MaxLife track straight on the highway, while providing block edges for grip in wet conditions and, along with the deep circumferential grooves, a path to evacuate water from the contact patch to resist hydroplaning. The all-season compound and multiple sipes help provide confident all-season traction in inclement weather. The internal construction of the Assurance MaxLife consists of two steel belts supported by a single-ply, polyester casing. A one-ply, polyamide reinforcement aids handling response and delivers high-speed capability.

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